IN THE BEGINNING – NEW GENESIS G80
Genesis is the luxury arm of the Hyundai company formed using the same formula used by the very successful that saw Lexus evolve from Toyota. The first models from this new premium brand are the G80 luxury sedan, previously sold here between 2014 and 2017 as the Hyundai Genesis, and the all-new, slightly smaller G70 sports sedan. We’ll examine the smaller sportier G70 as well as the company’s innovative marketing and sales strategy and various support facilities in a separate story. Genesis tells us that four additional models will be… Read more