GENESIS COUPE STEPS UP A GEAR

Hyundai’s luxury arm Genesis continues to expand, with the GV80 Coupe Concept. It’s
inspired by the X Speedium Coupe Concept that was unveiled last week in New York.

Genesis says the concept combines the practicality of an SUV with the dynamism of a
sports car.

Of perhaps greater interest, the coupe represents a preview of bigger things to come –
more emotional, performance-oriented models.

Genesis’ rear-wheel-drive platform provides the basis for the GV80 Coupe Concept’s
long bonnet and generous proportions. These refined proportions are emphasised by
the ‘anti-wedge’ parabolic line.

It is complemented by muscular blisters and fenders that contrast with the vehicle’s
elegant coupe silhouette.

The front fender wears the ‘Designed by Genesis’ plaque that highlights the exclusive
character of models.

Five-spoke forged aluminium wheels and a carbon fibre roof contributes to the dynamic
driving qualities by lowering the centre of gravity and reducing weight.

To further reinforce its driving dynamics, the vehicle’s optimised aerodynamic fluidity is
complemented by an upper rear spoiler and spoiler lip on the elliptical concave ducktail,
which provides increased downforce at speed.

The seamless rear lights complete the Two Lines signature at the rear.

The front fascia bears the Double G-Matrix Patterned Crest Grille surrounded by quad
lights, which have evolved from multi-lens array technology to seamless light
performance.

Cooling is optimised by four slots within the bumper that reduce shadowed thermal
flow.

The exterior Magma colour is inspired by the brand’s Distinctly Korean ethos.
Inside is a contrast between Genesis’ elegant Beauty of White Space philosophy and
athletic attributes.

The three-spoke steering wheel plays an important role in emphasising the sportiness
of the interior, with black Nappa and suede leather with plaid double stitching, orange
piping and carbon fibre weaves on the functional surfaces.
Four bucket seats provide increased body support during cornering, contributing to
passenger safety and comfort, while the carbon fibre back rest, painted in body
colour, accentuates the extroverted character.

The structural stiffness of the body is reinforced with a G-Matrix strut brace behind the
bucket seats.

Group Chief Creative Officer Luc Donckerwolke said the Genesis brand began creating
luxury sedans, which evolved into the G70, G80, and G90 models. “Over the past
seven years, we have added more lifestyle-oriented models to the portfolio, such as our
GV80 and GV70 SUVs,” he said.

“Now we are pushing the envelope with more emotional cars that elevate Genesis’
performance and dynamic attributes.”

About Chris Riley

Chris Riley has been a journalist for 40 years. He has spent half of his career as a writer, editor and production editor in newspapers, the rest of the time driving and writing about cars both in print and online. His love affair with cars began as a teenager with the purchase of an old VW Beetle, followed by another Beetle and a string of other cars on which he has wasted too much time and money. A self-confessed geek, he’s not afraid to ask the hard questions - at the risk of sounding silly.
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