BMW’S WORDS OF WISDOM
BMW Australia made use of the advanced technology embedded in its vehicles to send a message to more than 46,000 BMW and MINI customers prior to Easter encouraging them to follow government recommendations to enjoy the long weekend at home with family to help contain the spread of Covid-19. It adopted the BMW ConnectedDrive system, which combines numerous digital features that provide drivers access to a suite of constantly updated services and apps, as the platform to deliver the message via the vehicles’ centre-mounted display screens. The message read: “BMW… Read more