1948 Holden 48-215 with PM Ben Chifley

The Managing Director for GM Australia and New Zealand, Marc Ebolo, has announced that Holden’s heritage collection of production and concept vehicles is going on display in Australia.  

The entire collection of more than 80 vehicles and 30 engines will be made available to car museums around the country for public display.  

There has been considerable speculation with regards to what was going to happen to these iconic pieces of automotive heritage, and I?m pleased to reveal we are displaying our vehicle collection in Australia.  We have never thought about sending it overseas,? said Mr Ebolo.  

1963 EH Holden

The vehicles which make up this multi-million dollar collection have been loaned to a variety of museums and will go on display in the very near future.  This will be the first time the entire collection of Holden production and concept vehicles has been released simultaneously for public viewing.   

Over the past five years, Holden has been working on its substantial heritage collection of cars, engines, manufacturing items, print material, photos and memorabilia with the help of a dedicated group of Holden retirees in Victoria and South Australia.    

1972 Holden Torana_ LJ GTR XU-1

The retiree group has spent countless hours helping Holden to preserve and catalogue the collection, which contains items nearly a century old and tells the story of Holden from its origins in 1859, through to becoming a cornerstone manufacturer of Australian industry and the heyday of when half the sales of vehicles in Australia were Holdens.   

GM is sincerely grateful for the work our Holden Heritage Group of retiree volunteers has done to sort, digitise and safely store many thousands of items relating to Holden’s rich manufacturing and iconic brand history,? said Mr Ebolo.  

We are planning to launch a Holden Heritage Collection website next year which will provide enthusiasts with information about the collection, as well as details of where to view the vehicles.

2001 Holden Monaro

Over the past year, Holden has also sought advice from the National Museum of Australia (NMA), the Commonwealth Office for the Arts, the History Trust of South Australia and Museums Victoria, as well as other interest groups and museums in South Australia and Victoria, to help plan the long-term preservation of the collection with a purpose to make as much of it accessible to the public as possible.    

We more than anybody recognise how important this collection is to Australia and particularly to the people who have worked at Holden and owned Holden cars, said Mr Ebolo.  

1970 HG Monaro GTS 350

We greatly appreciate Minister Fletcher’s interest in the Holden collection and the work and valuable advice of Dr Mathew Trinca, the National, Victorian and South Australian museums and interest groups and the Commonwealth Office for the Arts, on how to best preserve our heritage collection in Australia.  

We hope that with the opening of state borders and as Australians go on holidays, they will visit the various museums where these wonderful Holden cars will be displayed.  

A special grouping of these iconic Holden cars will be exhibited from mid-December at the History Trust of SA?s National Motor Museum in Birdwood, South Australia, the state in which Holden began as a saddlery in 1859.     The special exhibition includes iconic cars such as Holden No. 1 launched by Prime Minister Ben Chifley in 1948, Holden’s first concept car ‘Hurricane’ from 1969, the ‘1,000,000th’ EJ Holden, the ‘4,000,000th’ VC Commodore, the ‘Coupe 60’ concept and former Holden Design Director Richard Ferlazzo’s global masterpiece concept car, EFIJY.   

About Ewan Kennedy

Ewan Kennedy, a long-time car enthusiast, was Technical Research Librarian with the NRMA from 1970 until 1985. He worked part-time as a freelance motoring journalist from 1977 until 1985, when he took a full-time position as Technical Editor with Modern Motor magazine. Late in 1987 he left to set up a full-time business as a freelance motoring journalist. Ewan is an associate member of the Society of Automotive Engineers - International. An economy driving expert, he set the Guinness World Record for the greatest distance travelled in a standard road vehicle on a single fuel fill. He lists his hobbies as stage acting, travelling, boating and reading.
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