It’s sink or swim time for BMW with the release of its new electric M concept.
If it can’t deliver an electrified version of the M3 that makes buyers salivate, it may as well pack up and go home.
The Chinese have got it covered.
Showcasing the new M design language, the BMW M Concept Neue Klasse makes its world premiere at Le Mans.
BMW says the concept builds a bridge between its history and motorsport, with future M models that combine expressive design, high performance and innovative materials.
It says the concept is instantly recognisable as a high-performance automobile and remains true to its guiding principle: “Born on the racetrack. Made for the streets.”
Powerful proportions, precise lines and a muscular shoulder section with wide wheel arches define the unmistakable BMW M character.
Numerous M-specific design measures optimise aerodynamics, including the reinterpreted M aero exterior mirrors in M colours.
A distinctive air outlet shapes the V-shaped front bonnet and supports cooling of the electric drivetrain.
A forward-facing shark nose and a light signature with depth effect characterise the front end.
Headlights and kidney grille form a single unit.
The drivetrain combines four electric motors with the central control software BMW M Dynamic Performance Control in the high-performance computer Heart of Joy.
Thanks to the integrated, wheel-specific control of the drivetrain and braking systems, BMW M eDrive opens new potential for driving dynamics and driving safety.
It enables high recuperation performance, optimal traction right up to the limit and particularly direct response.
The 800-volt technology and high-voltage battery with a capacity of more than 100 kWh are designed to deliver long-range capability.
New M Yellow Lights are set to become a signature feature of future BMW M automobiles and reference GT racing cars as well as the BMW M Hybrid V8.
The front apron of the BMW M Concept Neue Klasse adopts a trimaran-style bumper, inspired by multi-hulled sailing boats.
It provides structural support for the front splitter – an aerodynamic element at the lower edge of the front end.
Another new lighting accent for future M models are the three-dimensional Track Lights located in the outer sections of the front apron.
Track Lights and trimaran design also shape the rear apron.
A striking ducktail spoiler improves aerodynamics, increases downforce at the rear axle and adds a striking accent for the clean surface of the rear end.
Natural fibre elements are used inside and out of the BMW M Concept Neue Klasse – in the front splitter, bonnet air outlet and the diffuser.
A newly developed Monza Red metallic paint finish and the red-and-blue coded centre-lock wheels strengthen the visual link to BMW M and motorsport.
The interior has been de-cluttered and is geared towards the driving experience.
Four newly developed bucket seats provide secure support even in highly dynamic driving situations and integrate structural elements made from natural fibre materials.
The seat upholstery in Bathurst Blue and Berry Red picks up the BMW M colours in a two-tone Merino leather finish.
Red five-point belts emphasise the sporty character.
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