MINI has unveiled what it describes as “the future of the driving pleasure” with the world
premiere of the MINI Concept Aceman, the marque’s first fully-electric crossover model.
The MINI Concept Aceman showcases a new design language and technological
innovations that will shape the brand’s future models.
The study of the first crossover concept model from MINI brings together central features
that outline the marque’s driving pleasure of the future: from a purely electric drive to clear,
pared-back design language and a material concept that uses no leather or chrome
elements, as well as a new digital user experience.
“The MINI Concept Aceman provides a glimpse of a completely new vehicle, bridging the
space between the MINI Cooper and the MINI Countryman in the future of the model
family,” said Stefanie Wurst, Head of MINI.
“The design language of the MINI Concept Aceman heralds the beginning of a new design
era for MINI,” said Adrian van Hooydonk, Head of BMW Group Design. Design features
typical of the MINI brand have always been unmistakable, Hooydonk went on to say. “We
are returning to these now, but at the same time consistently combining them with
innovative technology,” he added. “With this approach, we are redeveloping the MINI
design icons, with all their analogue strengths, for the digital future.”
The principle behind “Charismatic Simplicity” showcases the essentials, giving the
characteristic MINI design features even greater emphasis. The key elements here are the
striking vehicle front with an octagonal, closed and illuminated radiator grille element,
generous chassis surfaces given structure by sharp edges, an athletic shoulder section
and a powerful rear with vertically arranged rear lights.
The bodywork of the MINI Concept Aceman comes in the colour Icy Sunglow Green, a
bright turquoise shade. Legendary British Racing Green metallic is used as a contrast
colour for the roof. To match, the surround on the lower edge of the bodywork is finished in
a dark green hue. Accents in blue and pink-orange emphasise this vehicle’s lively
The MINI Concept Aceman has four doors and a large boot lid with interior seating for five.
The study offers proportions made famous by the brand with an exterior length of 4.05
metres, width of 1.99 metres and a height of 1.59 metres, all in a highly contemporary
form. Wide bodywork surrounds, strongly contoured wheel arches, 20-inch wheels, a
striking roof rack, and front and rear valance panels styled as under-ride protection.
The dashboard has a flat design element in the style of a sound-bar, extends over the
entire width of the interior and forms the ideal stage for the central instrument, which for
the first time is designed as a round OLED display.
The interior is shaped by minimalistic door panels, a flexible-use central console that
reaches into the back. Seating surfaces have a three-dimensional look achieved by a
combination of textile flat knit, velvet velour and waffle weave, an over-dimensional
houndstooth pattern and embroidered X and O graphics.
The surfaces are made from sustainable textile materials instead of leather. The interior is
completely free of chrome elements.