PERFORMAX FORD F250

Performax_F250_front_beach
American motoring icons are usually sportscars, but there’s a bigger and better offering from Uncle Sam that’s just about to re-launch in Australia … the one and only Ford F-Series truck, the world’s largest selling SUV.

The big Ford F250 units – they weigh 3.4 tonnes each and are powered by a 6.7-litre turbo diesel – are about to hit the streets thanks to a Queensland firm. Performax International in Gympie is importing the trucks new and converting them to right hand drive and Australian standards.

With 70 staff, Performax has been in the US conversion market for 25 years with Chevrolet Corvette and large US utes or pickups. However with the booming SUV market has seen an opportunity via the big Ford – with Ford Australia no longer importing F-Series trucks – to bring in a vehicle that will appeal to a small segment of the market that needs a large towing vehicle for horse floats heavy trailers and fifth wheelers.

Performax_F250_front_towing
The F250 is rated to 4.5 tonnes but can tow up to 7.5 tonnes with air brakes and appropriate towing equipment. At the heart of the F250 is the massive V8 common-rail turbo-diesel that produces 328 kW of power, 1166 Nm of torque at 1600 rpm and can cover the 0 to 100 km/h sprint in 8.0 seconds.

Transmission is six-speed automatic.

The official fuel consumption figure is 13.0 litres per 100 km. On our two days in the 2014 F250 we managed 14.2 litres per 100 km – and that included sand driving and the Freshwater track between Rainbow Beach and Double Island Point beach.

The Ford F-Series F250 XL, XLT, Lariat, King Ranch and Platinum models start from $105,000. They will be sold through Performax International as well as around 20 existing multi-franchise dealers around Australia that are primed to link with Performax.

The vehicles come with a four year/120,000 km warranty. Parts backup comes via Performax having a parts warehouse with $600,000 of stock on hand. The ability to take on the task of mass conversions came about with Performax International gaining approval as Australia’s latest full volume manufacturer.

Performax_F250_rearDRIVING
Our test drive was in the 2014 F250 Super Duty dual cab Lariat which is identical to the 2015 model apart from engine grunt which is around 10 per cent less than the 2015 model. Ford upped the ante in the 2015 model with an improved turbo and fuel pump that delivers the extra grunt.

Our first impression on the interior was of a luxury new vehicle. The right hand drive dash board – developed by Performax – looks like the original in every aspect: quality, fit and finish.

From the exterior the F250 is an imposing sight, the bonnet is higher than my shoulder, the wheels are 20-inch with massive Michelin rubber – not the low profile tyres you see on some of the small dual cabs in Australia – and the side step is a necessity, not a piece of bling.

While the exterior is massive, when you get into the F250 it feels big, but not overly so. For a vehicle that is more than 6.0 metres long it does not feel that on the road. The only place we felt the size was when in car parks or reversing. While on the surface the F250 appears to be all brawn, but it has has brains as well.

Our road test took us on highways, gravel bush tracks, back roads, 4WD tracks and finally on sand. In addition an F250 fitted with a fifth wheel towed a 7-metre caravan with the driver reporting it was like towing a trailer to the tip. It handled all tasks with ease. Our only issue to start with was the steering which seemed a little vague until we became accustomed to F250’s slow reaction time compared to trucks with independent front suspension.

The F250 usually runs with 2WD to the rear wheels and 4WD high range can be switched on while running. Low range requires you to stop the vehicle, which is normal with most 4WDs.

TECHNOLOGY
Ford has built a lot of media and modern technology into the F250. Airbags abound, stability control, traction control, four wheel vented disc brakes and ABS.

Media includes voice-activated Ford SYNC for hands free calling with simple voice commands and the system can be paired with your smart phone.

There’s an MP3 player, USB and iPOD. Dominating the centre of the dash is an LCD touch screen with reversing camera. We like the fact that most of the controls are designed for easy use, even with gloves.

There are steering wheel remote switches, power seats. The 2014 models offered two suspension options, 4×4 and the FX4 off-road package – essentially a re-calibration of the spring and dampers.

The difference is so marked Performax will not offer the 4×4 on the 2015 model and simply go with the FX4 package on all models, due to the improved ride and handling.

PERFORMAX
Where Performax differs from other conversion businesses is the 100 or so new parts used to convert to right hand drive and Australian Standards, are built-in house or by specialist manufacturers. Instead of vehicles being built and then approved by government authorities, there are no one-off or hand built parts in the Australian component list.

All parts are numbered and identical and are included in the spare parts warehouse for replacement when required.

Performax needed to comply with Australian ISO 9001 Quality Assurance standards as well as being certified to ISO/TS 16949 (Automotive Quality Management).

The company hopes to complete 180 F250s in the 2014/15 financial year, followed by 300 in 2015/16 and 500 in 2016/17, which means it will also be hiring more staff in the years ahead. It is also moving its sales headquarters to North Lakes north of Brisbane and will open a second factory in Gympie as demand grows. For more information and vehicles for sale go to: performaxint.com.au.

PERFORMAX
Ford F-Series Super Duty range and pricing
XL from $105,000
XLT from $115,000
Lariat from $127,000 (includes sat-nav)
King Ranch from $134,000 (includes sat-nav)
Platinum from $134,000 (includes sat-nav)
Note: These prices do not include dealer or government charges. Contact Performax for drive-away prices.

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