Ford Australia says it is delivering on the dreams of truck enthusiasts with the
announcement that the legendary F-150 will arrive in Australia by mid-2023. Yes – not until
2023, so sadly they will have to wait a lot longer.
“We’ve listened hard to fans and dealers and found a way to bring F-150 to Australia. As
the pinnacle of ‘Built Ford Tough’, it will give our customers even more choice when
they’re in the market for a pick-up. We just can’t wait to unleash it,” said Andrew Birkic,
President and CEO, Ford Australia and New Zealand.
“F-150 has been part of F-Series, America’s best-selling vehicle line for the past 40 years,
with more than 40 million F-Series Trucks produced to date. With such a local fan base,
and with full-size truck sales in Australia tripling in recent years, we just knew we had to
find a way to bring it back to Australia.”
Leading the only Ford program of its kind globally, Ford Australia has engaged
engineering specialist RMA Automotive to remanufacture Australian-delivered F-150s to
right-hand drive, meeting all applicable Australian Design Rules and safety regulations.
With Ranger’s position as Australia’s best-selling 4×4, Ford Australia’s strength in
commercial vehicles is clear, but customers have also been vocal about their desire to see
F-150 in local dealerships. It was this feedback, and the growth of the full-size truck
segment in Australia, that has led to the return of F-150 to the Australian market.
“Whenever I speak to our dealers, they tell me that customers consistently ask about F-
150, ask when it is coming, so I am very proud to now be able to say it’s heading our way,”
said Birkic. “There are just so many passionate F-150 fans out there and we’re all thrilled
to be able to bring this iconic truck to our roads with locally remanufactured right hand
“With the introduction of F-150, alongside our Ranger line-up, Ford’s comprehensive pick-
up truck range will offer a vehicle for every situation.”
Working in conjunction with their US counterparts, Ford Australia’s product development
engineers will collaborate with RMA Automotive to ensure a seamless ‘Built Ford Tough’
conversion, with the quality and reliability that has come to be expected of Ford’s
Remanufacturing of the vehicles from left-hand drive to right-hand drive will take place in
an RMA Automotive-leased facility at the Merrifield Business Park in Mickleham, north of
Australian-delivered F-150 models will be offered exclusively with the 3.5-litre EcoBoost
V6 engine and 10-speed transmission, delivering 298kW of power and 678Nm of torque.
Technical and safety features include, the Ford SYNC44, Collision Assist with Automatic
Emergency Braking, BLIS (Blind Spot Information System) with Cross-Traffic Alert, Lane-
Keeping System, Rear View Camera, Auto High Beams, Reverse Brake Assist, Reverse
Sensing System and Post-Collision Braking.
“The suite of productivity and safety technology included in F-150 will bring a whole new
level of sophistication and ability to the full-size pick-up segment,” said Manariti.
With 4.5 tonne towing, F-150 offers incredible flexibility for those looking for the ultimate
truck for both work and play – whether that means towing a boat, quad bikes, a small
excavator, or anything in between.
“The F-150 is part of a new wave of Ford vehicles for our Australian customers,” said
Birkic. “We’re listening to customers and breaking down barriers to give them what they
want – the best of our global line-up. There’s more where F-150 came from.”
Further specifications and pricing will be provided closer to the launch in mid-2023.
Potential customers wanting to stay informed about the F-150 can sign up to receive the
latest news at ford.com.au