Chery puts the pressure on

THE Chinese brands continue to lower the bar when it comes to pricing, putting existing manufacturers under increasing pressure.

Latest is Chery which has announced a mid-cycle refresh for its midsize SUV the TIGGO 7 Pro.

Two new variants, labelled the SE (Special Edition) and SE+ will launch in February, replacing the existing Urban, Elite and Ultimate grades.

With sharp driveaway pricing, the new TIGGO 7 Pro continues to offer incredible value with even the entry-level SE smartly appointed.

Lewis Lu, Chery Australia CEO, stated “The Tiggo 7 Special Edition sets a new standard for value, combining cutting-edge features, advanced technology, and class-leading safety—all at an irresistible driveaway price. Designed to help families hit the road with ease, it’s the perfect solution for these challenging times.”

Starting at $29,990 driveaway, the SE features dual 12.3-inch instrument and multimedia screens, wireless Apple CarPlay and Android Auto, Hello Chery voice command, 18-inch alloy wheels, 16 advance driver safety systems, offline sat-nav, 8 speaker SONY sound system and a full-size spare wheel.

The TIGGO 7 Pro has a 5-star ANCAP rating and will continue to be backed by Chery’s seven-year unlimited km warranty, seven-year capped price servicing and up to seven years of roadside assistance.

Vehicles will be available to test drive at Chery dealerships from February 1.

 

CHECKOUT: Chery Tiggo 4 Pro: Remarkable

CHECKOUT: Chery Tiggo 8 Pro Max: It’s a mouthful

 

About Chris Riley

Chris Riley has been a journalist for 40 years. He has spent half of his career as a writer, editor and production editor in newspapers, the rest of the time driving and writing about cars both in print and online. His love affair with cars began as a teenager with the purchase of an old VW Beetle, followed by another Beetle and a string of other cars on which he has wasted too much time and money. A self-confessed geek, he’s not afraid to ask the hard questions - at the risk of sounding silly.
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