New Holden Chairman and Managing Director, Gerry Dorizas, used the media launch of the new Holden Trax LTZ 1.4iTi to address some of the problems facing Holden company as it moves to being purely an automobile importer.
Mr Dorizas, who has only been in the chief’s seat for five months, said the company would be the top selling brand by 2020, only three years after shutting its Australian car plants.
While introducing European halo models among fresh entrants in new segments, Mr Dorizas said Holden would have a strong focus on customers who had bought its vehicles. This Professional Care was a crucial step towards Holden’s future goals, he said.
“We are striving every day to become the most customer-focused and customer-centric brand in the country. Everything we do must be driven by our customers. Professional Care does this by giving our customers outstanding value and peace of mind.
“Only Holden technicians have access to our rigorous training programs and can provide superior servicing to customers. Holden technicians are also backed by our Technical Assistance Centre which gives our customers an added level of expert assistance.
“We’ll be there for our customers well beyond the initial purchase and our various programs like Capped Price Servicing provide exceptional value and transparency.
“We want customers to walk into a dealership knowing exactly what they’re paying for and to have total trust that their Holden is being looked after by the absolute best and using only genuine parts,” Mr Dorizas added.
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