During considerable years as a motoring journalist I’ve had only a passing acquaintance with the trucking industry and harboured a major misconception that it was conservative in its ideas and slow to take on new transport trends. After all, a truck’s a truck.

How wrong could I be. Recently I attended a reveal of the new Isuzu F Series trucks and had my misconceptions buried for good. Not only was the new range of trucks shown to be at the forefront of transport technology, it was presented to the media in a high-tech, supremely creative and entertaining way.

The scene was set by a talking truck named DAVE, which stands for Digital Audio Visual Equipment, a multimedia system which has led to intelligent transport system advances such as electronic work diaries and telematics.

Isuzu’s locally developed for Australia DAVE hardware offers owner / drivers and fleet managers the chance to build efficiencies into their operations.

Acting like an aircraft black box, Isuzu telematics works in tandem with a server and on-board wireless devices to provide information such as live truck positioning, trip playback, geo-fencing, plus fleet and engine data.


Education is the key, says the company, through trucks with brains as well as brawn. It’s a long way from when General Motors Holden began importing Isuzu trucks from Japan to Australia in 1972.

Isuzu is one of leaders in increasing efficiency using the latest electronic packages.

About Ewan Kennedy

Ewan Kennedy, a long-time car enthusiast, was Technical Research Librarian with the NRMA from 1970 until 1985. He worked part-time as a freelance motoring journalist from 1977 until 1985, when he took a full-time position as Technical Editor with Modern Motor magazine. Late in 1987 he left to set up a full-time business as a freelance motoring journalist. Ewan is an associate member of the Society of Automotive Engineers - International. An economy driving expert, he set the Guinness World Record for the greatest distance travelled in a standard road vehicle on a single fuel fill. He lists his hobbies as stage acting, travelling, boating and reading.
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