BUICK ROADMASTER

 1949 Buick Roadmaster

1949 Buick Roadmaster

Even though 1957 was the year that Buick celebrated the building of their nine-millionth car, sales were gradually slipping and the marque could only achieve fourth position in the industry sales chart. To rectify this situation the Buick division of General Motors expended considerable funds in improving Buick styling as it was considered ‘old fashioned’ when buyers compared their offerings with the opposition’s range.

The Buick Roadmaster for 1957 was a large car – 5.46 metres long and 1.83 metres wide. It was powered by a 5.9-litre V8 engine with a power output of 224 kW. This engine coupled with a Dynaflow two-speed automatic transmission with its variable pitch blades gave the car a top speed of 180 km/h and it was able to accelerate from a standing start to 96 km/h in just 10.5 seconds.

Like other American cars of this period it had large fin-like rear mudguards together with chrome strips and chrome body mouldings in abundance. At the front and rear huge chrome bumper bars with large over riders adorned the vehicle. Wrap-around windshields were standard in this era as were many chrome attachments which served little use other than appealing to the vanity of the owner.

The Roadmaster was one of Buick’s most luxurious models and in its day the hydraulic power assisted drum brakes on all four wheels were considered top of the line. Suspension was by way of coil springs all round.

During the 1950s and ‘60s, aircraft design became a major influence on the styling of automobiles both externally and internally. Many vehicles of this period had interiors and window styling not unlike that of fighter aircraft cockpits. In this regard the Buick Roadmaster was no exception. Over 36,000 Roadmasters were built and sold in 1957.

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