TOYOTA SUPRA PRICING AND SALES PROCESS

Toyota Supra May 10th 2019 Photos  Jed Leicester 07967 01226
Toyota will launch its highly anticipated GR Supra sports car in Australia in early September. Powered by a 250kW twin-scroll turbo 3.0-litre straight six, the GR Supra will be offered in two grades – GT with a recommended retail of $84,900 and GTS priced from $94,900.

Toyota Vice President Sales and Marketing, Sean Hanley said Toyota was delighted it could offer the Supra, with its very high level of performance specification, at a sub-$100,000 RRP price point.

“With such sharp pricing and only approximately 300 cars available in the first 12 months, we have also developed a new online sales process to ensure a fair allocation of vehicles and provide customers with an exclusive experience.

“The Supra is one of the most exciting cars we’ve had in our lineup for more than 20 years, and the anticipation and excitement from fans has been unprecedented with thousands of registrations of interest.

Toyota Supra May 10th 2019 Photos  Jed Leicester 07967 01226

“The new centralised online sales process handled by a dedicated Supra concierge will ensure we keep customers updated at every step of the way and provide a bespoke and very personal experience, which is fitting for a vehicle of the Supra’s calibre,” he said.

All orders for the new GR Supra will go through this centralised order process with sales management and deliveries handled by Toyota’s extensive dealer network.

Customers will be able to log on to a dedicated website on 19 June at 12:00 noon AEST, to participate in the first round of vehicle reservations. This window will remain open until approximately 100 reservations are confirmed.

For all information on how to reserve a car, the sales process and other details, customers can visit toyota.com.au/all-new-supra/

The online reservation website will use a randomised balloting process to allocate the first 100 reservations and these lucky few will then go on to complete the full registration process.

Successful customers can expect to receive confirmation of their reservation within 24 hours before receiving a phone call from Toyota’s dedicated Supra concierge. They will then be guided by the concierge throughout the purchase process.

Those who miss out in the first round, will receive information about timing for future reservation windows when they are determined. Multiple rounds are planned within the first year, timed to align with further availability of cars.

Customers will also be able to opt out at any stage prior to delivery.

Toyota Supra May 10th 2019 Photos  Jed Leicester 07967 01226

As Toyota’s new performance car hero, the Supra arrives with a long list of standard comfort, convenience and safety features and a vast array of performance hardware to deliver an outstanding driving experience.

Both GT and GTS models are powered by a 3.0-litre, twin-scroll turbocharged, straight-six petrol engine that generates a maximum power of 250kW and peak torque of 500Nm.

Drive to the rear wheels is through a quick-shifting, eight-speed automatic and an active limited slip differential and adaptive suspension.

With a launch control function engaged it has zero to100km/h time of 4.4 seconds.

Toyota Safety Sense driver assistance features includes active cruise control, pre-collision safety system with pedestrian and cyclist detection, lane departure alert, automatic high beam and traffic sign recognition.

Additional safety features include seven airbags, blind spot monitor, rear cross-traffic alert, rear view camera, front clearance and rear parking sensors, and tyre pressure monitor.

Toyota GR Supra has dual zone climate control; keyless entry and start; heated, eight-way electrically adjustable leather-accented sports seats with power lumbar support; electrochromatic rear view mirror; and a wireless phone charger.

It sits on18-inch alloy wheels.

Supra GTS adds high performance sports brakes, head-up display, premium JBL audio system with 12 speakers and larger 19-inch alloy wheels.

The GR Supra GTS is also available with two exclusive options – Alcantara interior trim and upholstery and a matte grey paint – each priced at $2500.

The new Supra will be available in a choice of seven standard colours plus the matte grey for the GTS.

Given the car’s racing potential, Toyota Australia employees were invited to participate in the naming of the colours based on iconic racetracks around the world.

The final selection was Bathurst Black, Fuji White, Suzuka Silver, Goodwood Grey, Monza Red, Silverstone Yellow, and Le Mans Blue.

About Ewan Kennedy

Ewan Kennedy, a long-time car enthusiast, was Technical Research Librarian with the NRMA from 1970 until 1985. He worked part-time as a freelance motoring journalist from 1977 until 1985, when he took a full-time position as Technical Editor with Modern Motor magazine. Late in 1987 he left to set up a full-time business as a freelance motoring journalist. Ewan is an associate member of the Society of Automotive Engineers - International. An economy driving expert, he set the Guinness World Record for the greatest distance travelled in a standard road vehicle on a single fuel fill. He lists his hobbies as stage acting, travelling, boating and reading.
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