MCDONALDS PUTS A CHERY ON TOP

Chinese carmaker Chery has come up with a very clever marketing ploy by partnering with McDonalds in the fast-food chain’s November sales campaign where the major prize is a new Tiggo 4 Pro. So, every time you see a Maccas television commercial – and there are squillions of them – the Chery name gets the sort of exposure that emerging brands can only dream about. Without knowing the numbers, it’s fair to assume that a large percentage of people who see the ads have never heard of Chery as a… Read more

CHERY TIGGO MID-SIZED SUV BREAKS THOUGH THE $40k DRIVEAWAY BARRIER

Hot on the heels of the arrival of its Omodo 5 compact SUV, Chery Australia has provided pricing and specification details for a second, slightly larger, five-seat SUV, called the Tiggo 7 Pro. Apart from a very forgettable period between 2011 and 2017 when it tried to sell a small J- series hatchback Chery is all but unknown here. That’s certainly not the case elsewhere in the world because, although its only China’s ninth-largest auto maker, it is the country’s largest exporter of passenger vehicles including more than three million… Read more