Secret INSTEROID concept makes a splash

Check out Hyundai’s INSTEROID concept which has just been unveiled in South Korea. INSTEROID merges gaming influences with extensive customisation to captivate a new generation of drivers. Based on the INSTER SUV, it takes sporty design and the user experience to new heights. INSTER’s selection as a top three finalist for the 2025 World Car of the Year award, sets a solid foundation for this radical ‘What if?’ project. Crafted in secrecy by Hyundai Motor’s European design team, INSTEROID is a true concept car. Its name cleverly fuses the playful… Read more