LUXURY UP; AND DOWN THE LEXUS LBX LINE

The boss said, ‘give me the best car in the world’. It was 1983 when Toyota president, Eiji Toyoda, challenged a crack team of 4000 highly talented staff to do his command. That’s how Lexus, a brand worth $US10.2 billion today, was born, with a luxury sedan, the LS400, generally accepted as a segment superstar, shading the best that Europe could make, including the best from Benz. It was a big day when the car came Down Under in the early ’90s. I was there. Since then, Lexus has pretty… Read more