NEW CHALLENGES FROM TOYOTA GR(-ED) 86

Success in the automotive industry can be a two-edged sword. On the one hand, limited market performance of a new model can create the need for a mid-cycle boost or two; on the other, immediate sales success leaves the product much as it started. The Toyota GR86 sports coupe is of the latter, being the third model, after the GR Supra and GR Yaris, to benefit directly from Toyota’s multi-championship-winning involvement in international motorsport with Toyota Gazoo Racing. It has some catching up to do. Evolving from the original 86,… Read more