Uh-ho. With slowing demand for full-size, battery electric pick-ups in Canada and the US, plans for a fully electric Ram have been shelved.
Initially to be called the Ram 1500 REV, the fully electric pick-up was scheduled for launch in 2024.
The launch was then delayed until 2025. Then it was 2026.
Recently, the deadline was moved to 2027. Now, it is no more. Kaput!
However, as part of the electric re-think, Ram is renaming its REEV 1500 (aka the Ramcharger) . . . wait for it . . . to the Ram 1500 REV.
Hang on, that’s what they were going to call the electric version? God, love ’em!
RAM says the range extender vehicle will set a new benchmark in the half-ton segment, offering exceptional range, towing capability, and payload performance.
Ram offers a full lineup of pick-ups and commercial vehicles: light-duty Ram 1500, heavy-duty 2500/3500, 3500/4500/5500 Chassis Cab and ProMaster vans.
Ram light-duty and heavy-duty pick-ups offer products in the fastest growing segment within the pick-up space—Sport trucks.
Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pick-up.
In the commercial business, Ram offers the Chassis Cab line with features to help customers and upfitters.
Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.
In the North American market, Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:
- America’s Best Full-size Truck and Van Powertrain Limited Warranty 10 years/100,000 miles
- Segment-first: 1000 lb-ft of torque with Cummins Turbo Diesel
- Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 hp
- Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
- Ram 1500 RHO: Best off-road performance per dollar
- Ram ProMaster: The most cargo space available in any traditional full size cargo van
- Ram Power Wagon: Most off-road capable full-size pick-up
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.
Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings.
Under the global the Stellantis Pro One commercial vehicle organisation, Ram currently offers a wide range of products globally, from the Ram 700 compact pick-up to the Ram 5500 Chassis Cab and a range of ProMaster vans.
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