Category: Buick

Even though 1957 was the year that Buick celebrated the building of their nine-millionth car, sales were gradually slipping and the marque could only achieve fourth position in the industry sales chart. To rectify this situation the Buick division of General Motors expended considerable funds in improving Buick styling as it was considered ‘old fashioned’ when buyers compared their offerings with the opposition’s range. The Buick Roadmaster for 1957 was a large car – 5.46 metres long and 1.83 metres wide. It was powered by a 5.9-litre V8 engine with… Read more

The Buick Riviera could be considered as America’s answer to the Bentley Continental. At the time of its introduction Ford’s Thunderbird was one of the best-selling cars and General Motors needed a response. General Motors design chief at the time told his staff that GM needed a car which was a cross between a Ferrari and a Rolls Royce. When it went into production the Riviera had all the chrome and accessories of its contemporaries but was blessed with some of the finest Detroit styling of the 1960s. In a… Read more