Category: Chrysler

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CHRYSLER 300 IS BIG, BOLD AND INTIMIDATING

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Back in the 1960s and ‘70s the competition in the Australian family car market was dominated by the so-called Big Three. Always given in the order ‘Holden, Falcon and Valiant’, the big six-cylinder and V8 cars dominated the local market and put on a right royal battle. Chrysler Valiant fell by the wayside in 1980 when the company was taken over by Mitsubishi, leaving the field to the other two. Now the position has been reversed with the imminent demise of the Falcon and Commodore leaving a big Chrysler by… Read more

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CHRYSLER 300C – THE BIG ‘ONE’?

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Chrysler has launched an upgrade to its second generation 300C sedan with a new front and rear fascia design and a number of improvements under the skin. The generation two model, launched in 2012, came with a smaller, more subdued grille that softened its appearance and took away some of its distinctiveness. The 2015 grille moves back in the previous direction being taller, with a honeycomb infill and the Chrysler wing badge in the centre, rather than at the top of the grille. There are also new LED foglamps and… Read more

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CHRYSLER VALIANT DRIFTER

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The Chrysler Valiant panel van was launched in Australia in April 1977. Although no-one knew it at the time, this would be the last new Valiant model produced by Chrysler in Australia. By the time the CL Valiant rolled around, the panel van market was booming. Between 1971 and 1976 sales of panel vans had doubled, due mainly to lower sales tax on these vehicles which were classified as commercials. When the Valiant panel van arrived on the scene, this market section accounted for 18.5 per cent of total sales…. Read more

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CHRYSLER VALIANT AP5

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The introduction of the AP5 Valiant in May 1963 was timed perfectly with Chrysler’s strengthening presence in the Australian market. A few months before, the car maker had decided to take the plunge and started stamping panels and dies at a brand new plant in South Australia. By the time the AP5 arrived, it was no longer a case of local assembly. Chrysler was now building the cars and the level of American content had dropped dramatically. Chrysler’s investment in the Australian market was growing almost by the month. With… Read more

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CHRYSLER 300 SRT CORE ATTRIBUTES

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The reasoning behind the Chrysler 300 SRT Core is as simple as the car itself. The thinking behind it goes back to the core of buyer preferences – value for money in a high powered machine. A neat $10,000 has been stripped from the price of the standard 300 SRT, dropping it to an affordable $56,000. As it has kept the core values of the car exactly as before, the new model is tagged Chrysler 300 SRT Core. That $56,000 recommended price puts the big Chrysler right down with the… Read more

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CHRYSLER SEBRING 2007 – 2013

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The family car market in Australia is totally dominated by Holden Commodore and Ford Falcon, but from time to time other marques have a go at creating competition, usually without a great deal of success. The Ford Taurus was soundly beaten by its cousin Ford Falcon during the 1990s. Chrysler had a fair bit of success years ago with the Valiant but it faded when Mitsubishi took control of the South Australian operation. Chrysler, now under control of its head office in the USA, had another bash at the market… Read more