Always affordable for the supercar performance it provides, the Porsche 911 has just enjoyed a price reduction

Always affordable for the supercar performance it provides, the Porsche 911 has just enjoyed a price reduction

The Australian dollar continues at a high level and European car sales are stagnant, so yet another manufacturer has cut local prices significantly. The big surprise is that this time it’s sportscar maker Porsche that has taken the action.

“Pricing adjustments”, to use the Porsche Australia term, are across its entire range of models, with the exception of the Panamera. Reductions range from 7.5 per cent to 13 per cent on Porsche 911, are five per cent on the all versions of the new Boxster and the soon to be launched new Cayman. And 10 per cent across the entire Porsche Cayenne range.

Porsche Cayenne

Porsche Cayenne

The price drops are part of Porsche head office’s long-term plan to significantly increase sales globally. The company’s local chief, Michael Winkler told us, “Porsche globally has set its sights on sales beyond 200,000 cars before the end of the decade, and we in Australia have now commenced our contribution to that goal.

Porsche  Boxster S

Porsche Boxster S

“The variable price adjustments take into consideration each model’s sales performance and what Porsche Cars Australia (PCA) sees as a realistic opportunity for responsible growth. In determining the price adjustments considerable consideration was also given to protecting as best it could residual values of recent and current model cars.”

As a sweetener to existing owners who are about to witness drops in the value of their cars, PCA will lower ownership costs by reducing by 25 per cent the price of all high-demand genuine Porsche parts sold through official Porsche Centres.

A selection of Porsche prices with the previous prices in brackets is:
Boxster: $101,500 ($107,000)
Boxster S: $126,500 ($133,000)
Cayman: $107,100 ($115,500 )
Cayman S: $139,900 ($150,400)
911 Carrera Coupe: $206,500 ($229,400)
911 Carrera 4S Coupe: $258,800 ($289,400)
Cayenne: $100,200 ($109,400)
Cayenne S Hybrid: $150,400 ($164,400)
Cayenne Turbo S: $259,600 ($294,000)
Note: These prices do not include government or dealer delivery charges. Contact your local Porsche dealer for drive-away prices.

About Ewan Kennedy

Ewan Kennedy, a long-time car enthusiast, was Technical Research Librarian with the NRMA from 1970 until 1985. He worked part-time as a freelance motoring journalist from 1977 until 1985, when he took a full-time position as Technical Editor with Modern Motor magazine. Late in 1987 he left to set up a full-time business as a freelance motoring journalist. Ewan is an associate member of the Society of Automotive Engineers - International. An economy driving expert, he set the Guinness World Record for the greatest distance travelled in a standard road vehicle on a single fuel fill. He lists his hobbies as stage acting, travelling, boating and reading.
Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *