The Australian dollar continues at a high level and European car sales are stagnant, so yet another manufacturer has cut local prices significantly. The big surprise is that this time it’s sportscar maker Porsche that has taken the action.
“Pricing adjustments”, to use the Porsche Australia term, are across its entire range of models, with the exception of the Panamera. Reductions range from 7.5 per cent to 13 per cent on Porsche 911, are five per cent on the all versions of the new Boxster and the soon to be launched new Cayman. And 10 per cent across the entire Porsche Cayenne range.
The price drops are part of Porsche head office’s long-term plan to significantly increase sales globally. The company’s local chief, Michael Winkler told us, “Porsche globally has set its sights on sales beyond 200,000 cars before the end of the decade, and we in Australia have now commenced our contribution to that goal.
“The variable price adjustments take into consideration each model’s sales performance and what Porsche Cars Australia (PCA) sees as a realistic opportunity for responsible growth. In determining the price adjustments considerable consideration was also given to protecting as best it could residual values of recent and current model cars.”
As a sweetener to existing owners who are about to witness drops in the value of their cars, PCA will lower ownership costs by reducing by 25 per cent the price of all high-demand genuine Porsche parts sold through official Porsche Centres.
A selection of Porsche prices with the previous prices in brackets is:
Boxster: $101,500 ($107,000)
Boxster S: $126,500 ($133,000)
Cayman: $107,100 ($115,500 )
Cayman S: $139,900 ($150,400)
911 Carrera Coupe: $206,500 ($229,400)
911 Carrera 4S Coupe: $258,800 ($289,400)
Cayenne: $100,200 ($109,400)
Cayenne S Hybrid: $150,400 ($164,400)
Cayenne Turbo S: $259,600 ($294,000)
Note: These prices do not include government or dealer delivery charges. Contact your local Porsche dealer for drive-away prices.