RAM 1500: BIG, BOLD AND VERY AMERICAN
There’s one word you won’t read in this news piece – ‘subtle’. Ram Trucks invited us to the launch of its Ram 1500 models and the first thing that greeted us was a brochure titled “Ram 1500 Eats Utes For Breakfast”. So there… The ute market in Australia is growing at a crazy rate, with the top two selling vehicles being the Toyota HiLux and Ford Ranger. That’s top selling overall, not in the commercial segment. So Ram Trucks has joined the sales fray with its smallest – yes, smallest… Read more