JEEP HAS A VISION OF ZERO-EMISSION FUTURE

Jeep Wrangler Rubicon 4xe (left) and Sahara 4xe (right)

On July 15, 1941, the former Willys-Overland Co. signed a contract with the U.S. War Department to begin production of the first military Jeep vehicle.
Eighty years later, the Jeep brand thrives around the world with a product line-up that continues to expand into new segments, a devoted community of global customers and the utilisation of 4xe electric vehicle technology as the natural evolution of 80 years of capability leadership

“We’re celebrating our 80th anniversary by continuing to move upward and forward” said Christian Meunier, Jeep Brand Chief Executive Officer.

“Next in our exciting global product pipeline is the introduction of the all-new Jeep Grand Cherokee, which will be equipped, for the first time, with plug-in-hybrid 4xe technology. We are fully committed towards a vision of zero-emission future, and by 2025 we will be offering a zero-emission fully electric Jeep 4xe in every SUV segment”

To celebrate its anniversary and to honour this zero-emission vision, the Jeep brand posted on the Jeep brand YouTube channel the 80th Anniversary version of the Jeep Life Electrified video.

The 1942 Willys Jeep

The video showcases the nature of the electrification of the Jeep brand through a couple’s love story. The piece intertwines Jeep brand vehicles, future technology and the Jeep global community, to establish a promise for a brighter future ahead. The piece features Bastille’s new song, “Give Me The Future”.

“We are committed to make Jeep the greenest and most exciting SUV brand. The electrification of the Jeep lineup will allow commuters to travel solely on electric power, delivering an efficient and fun on-road experience and offering an ability to enjoy even more off-road capability in nearly complete silence,” said Meunier.

This zero-emission vision is another significant milestone in the 80- year history of a brand that continues to be defined by a sense of community, open-air-freedom, pioneering spirit and groundbreaking 4X4 innovations.

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