Hyundai Motor Company has announced the launch of its new Ioniq brand dedicated to battery electric vehicles. The creation of Ioniq brand is part of Hyundai’s plan to lead the global EV market.
Hyundai first introduced the term Ioniq, which fuses “ion” and “unique”, when it announced Project Ioniq, a long-term research and development project focused on eco-friendly mobility.
However, the existing IONIQ vehicles (HEV, PHEV, EV) will not be housed under the new IONIQ brand.
IONIQ 5, IONIQ 6 and IONIQ 7 are coming, with the even numbers used for sedans and the odd numbers for SUVs.
The first model will be the IONIQ 5 midsize in early 2021 which is based on the concept EV ‘45’, that Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car.
In 2022, Hyundai will introduce Ioniq 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by Ioniq 7, a large SUV in early 2024.
IONIQs will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and a good driving range.
Hyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025.
The launch of the IONIQ brand dedicated to EV models reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider with zero-emissions solutions.
