HOLDEN SPARK HOLDS ITS OWN – PLUS A LOT MORE
Australia is one of the toughest countries of all in which to sell cars. A huge number of marques with a mind-numbing selection of models are being endlessly promoted by marketing gals and guys. All of whom are desperate to gain more than their fair share of the automotive sales action. Their efforts tax the strength of my inbox and letter box every day. We motoring journos have to consign much of the marketing hyperbole to our trash bins – electronic as well as the square type under the desk… Read more