NEW MODELS, NEW IMAGE FOR HOLDEN
Holden’s plans for life after local production are proceeding at pace with the unveiling of a new brand image; a marketing campaign featuring leading Australian record producer and musician Flume; a preview of five new or upgraded models to be released over the next five months and a new extended test drive program. Covering every facet of Holden’s marketing communications, the new Holden ‘master brand’ campaign ranges from an updated logo and a new website, to fresh television and social media activations for all models including the new Astra and… Read more