To celebrate the delivery of more than 100,000 electrified vehicles (pure-electric and hybrid) worldwide in 2017, BMW has transformed the Four-Cylinder Building to make it look like a gigantic battery.
An 80-year-old man took delivery of his BMW i3, making him the 100,000th customer. Harald Kruger, the chairman of BMW, handed him the keys to the in Protonic Blue i3, and said, “The excitement connected to electro-mobility is felt by all generations and handing over the 100,000th electrified car we’ve brought to the streets this year is a very special moment for me.”
Kruger went on to say, “This 99-metre-high signal is lighting the way into the era of electro-mobility. Since the introduction of the BMW i3 2013, we’ve delivered over 200,000 electrified cars. By 2025, we will offer 25 electrified models to our customers.”
The BMW Group makes not only the BMW range of cars, but also Minis and Rolls-Royce cars, as well as Motorrad motorcycles.